A Strategic Partnership
Turning the idea into reality wasn’t easy. With World War II approaching, ingredients like chocolate and sugar were becoming scarce. Mars needed a reliable supply—and quickly.
So he partnered with Bruce Murrie, whose father was a key executive at Hershey Chocolate Company.
This partnership ensured access to chocolate—and gave birth to the name:
M&M’s = Mars & Murrie
It was a simple combination, but one that carried the legacy of both men.
From Factory to Front Lines
Production began in 1941 in New Jersey—just as the United States entered World War II.
M&M’s quickly found a unique role:
They became part of military rations.
Why?
- They didn’t melt easily
- They were easy to carry
- They held up in extreme conditions
Soldiers loved them—and when they returned home, so did the demand.
A Candy Becomes a Brand
After the war, M&M’s entered the civilian market and began building their identity.
In 1950, the company introduced the now-famous “M” stamp on each candy, along with the slogan:
“Look for the M on every piece.”
By 1954, Peanut M&M’s were launched, expanding the brand and making it even more popular.
Color, Culture, and Comebacks
Over the years, M&M’s became just as known for their colors as their taste.
In 1976, red M&M’s were removed due to concerns about a food dye (even though the product didn’t actually use it). Orange candies replaced them—but fans weren’t happy.
After years of demand, red M&M’s made a comeback in 1987, proving just how emotionally attached people had become to this simple treat.
